Go to Offer

Kristen Barker – 5 Stars

“Clear and understandable. Excellent, useful excel templates. I appreciated the optional modules that clarified terms as well as more advanced information.”


Dan Heffley – 5 Stars

“Clear, concise, excellent pacing, with great examples, and numerous other resources.”

Noelima Salama – 5 Stars

“Good presentation and message transmission. Factors in those who already have the knowledge and those who don’t.”


Who is the Startup Equity Calculator for?         

            •           New business owners

            •           Startup founders

            •           Co-founders

            •           Entrepreneurs


So, you have a great business idea.

You grab your two best friends, get all excited, and then start a company together.


In your haste to get started, you and your two cofounders decided to divide the equity evenly in thirds–it seemed the obvious and fair choice at the time.


Two months later, just as you’re starting to get some traction, one of your friends changes his mind and drops out entirely. But for the work that he did initially, he believes he should still get to keep his 1/3 share of the company.


The two of you left are now essentially doing all the work, but for only 2/3 of the company. Still worth pursuing? Maybe. But you definitely won’t be happy.


‘Deadweight’ cofounders with significant equity stakes can make it difficult to attract new team members or investors, among other issues.


Don’t make this easily avoidable mistake. My course and my calculator will allow you and your cofounders to have a collaborative and transparent conversation about how much of the company each person should get.


 Juan Campos – 5 Stars

“The resource materials are worth the course ALONE. On top of that, everything is explained clearly and with very good examples. You end up not only owning the knowledge, but also having the toolkit to act upon it.”


Guarav Bansal – 5 Stars

“Excellent course and explained in a very simple manner. Perfect use of text, side-video, traversing the excel workbooks, etc.

The excel workbooks are extremely helpful for understanding the concepts and for ready plug n play.


Look, starting a new venture is hard, but having to figure out what is fair for each cofounder shouldn’t be.


By taking this course and utilizing my easy-to-use Startup Equity Calculator (UPDATED to handle up to 7 cofounder slots–more than what 99.99% of you will need), you’ll learn how to avoid this unfortunate, yet totally avoidable, situation.

You and your team might even have fun with the pie slicing exercise!


Through this course, you’ll learn what you should factor into your equity pie considerations and how to use a systematic approach for calculating each founder’s fair share, both collaboratively and openly.


While this course isn’t intended to provide you with the “correct solution,” it will give you and your team a great starting point to move your important conversation forward.


More importantly,  it’ll make it easier and less awkward to talk about who should get how much and why.


Deciding and agreeing on how to divide the initial equity pie is no trivial task, but this tool will help get the conversation going on the right path by forcing you and your cofounders to decide on what are the key milestones for your venture and how each of you are going to be making your contributions.


What if your starting a more traditional business?


Whether you’re going for a high-growth type of startup or a more traditional startup with known benchmarks for revenue and cash flow, I’ve got you covered.


I’ll explain to you which of the two frameworks and tools you should use depending on the type of venture you’re starting up.


Feel free to take a look at the preview lectures to check out the calculators in action, and you’ll see how they can help you and your cofounders have a smart equity conversation.


Good luck and happy slicing!





I work with a big team to deliver online courses legally to everybody who cannot afford paying for it through full discounts.

Leave a Reply